Garbage and ‘The Idea Machine’

Garbage and ‘The Idea Machine’

I have never met a person who found satisfaction in removing garbage from the bin in the kitchen, taking it into the garage (or outside), and putting it into a garbage can. As a matter of fact, a lot of people put off taking out their garbage. If we’re honest,...

Brand Recognition ≠ Brand Loyalty

A couple of years ago, the Logos Quiz Game app was one of the most downloaded apps on Apple’s App Store. People all over the world were racking up scores based on the brand logos that they recognized. The app reminded me of small documentaries teachers used to...
Social Conversation—The New Marketing

Social Conversation—The New Marketing

  This past week was an interesting one for me. I had some very unexpected interactions with brands that left an impression on me, and I thought I’d share them. First: The Follow-Up A couple of weeks ago I heard about the start-up Fitbay. Their website lets...

Looking Forward to Fatherhood

When I have spoken with other men about how I will be a father soon, I get two kinds of responses: 1. You’re excited now, but just wait… You have no idea. 2. This is such an exciting time for you! You are going to love your daughter so much. Fathers say...

The Sun Also Rises

For those that don’t remember reading Ernest Hemingway’s The Sun Also Rises in high school literature class, the novel is about a veteran of World War I (Jake) traveling to Spain with his friends to watch the bullfighting that takes place every year. His...
One Pixel Perfect

One Pixel Perfect

In my line of work, Christmas is one of the busiest times of the year with some of the largest and most important projects coming due all at once. This was my fourth Christmas, and it’s safe to say that it doesn’t get easier over time. But looking back to...

Am I Interesting?

I was trying to get some writing done last night, but I couldn’t get started. Then I had a thought that stopped my ability to focus on anything at all. Am I living my life in a way that I would want to write about myself? Am I interesting? Maybe. I mean,...

Nitpicking: A Good Thing

Yesterday I’ heard several people talk about how they don’t want to nitpick or how they don’t want someone else to go nitpicking. Then I thought about how odd it is that a word about picking the eggs of lice out of someone’s hair became a part...