Marketing, Growth, & Strategy

P: (815) 558-7883
E: ian@philpot.co
L: Crystal Lake, IL

I am a quick-start marketer with a passion for social media, content creation, and web design. Creating and executing web and social media strategies are a mix of work and play for me, and it’s pure joy to have the opportunity to get paid to do what I love.

My strengths are in learning new things, creating well-informed strategies, and adapting to change (no matter how fast it comes).

I prefer telling stories to writing bulleted lists. I try to show empathy and respect toward my target audiences. And I always prefer to have short feedback loops so I can fix and adapt quickly.

Capabilities

Creative Strategy, Copywriting, WordPress, SEO, Time Management, Web Content, Proofreading, Humorist, Nonprofits, Social Networking, Marketing, Email Marketing, Content Strategy, Strategic Planning, Web Design, Strategy, UX, Rapid Prototyping, Editing, Social Media, Blogging, Facebook, Management, Teaching, Photoshop, Microsoft Office, Public Speaking, Twitter, Google Analytics, Writing, Creative Writing, Social Media Marketing, Social Media Advertising, Joomla, Adobe Creative Cloud, Photoshop, Illustrator, InDesign, Google Docs

DISC

Ic — “Innovator”
Visionary, Innovative, Influential

StrengthsFinder 2.0

Intellection
Ideation
Strategic
Adaptability
Learner

Myers–Briggs

INTJ (“The Architect”)

“It’s lonely at the top, and being one of the rarest and most strategically capable personality types, INTJs know this all too well. INTJs form just two percent of the population, and women of this personality type are especially rare…” [link]

Style of Influence

Innovator
Negotiator
Determined
Recruiter

Kolbe

Fact Finder
Follow Thru
Quick Start
Implementor

Experience

Director of Marketing

May 2016–April 2020

Key Technologies Used

  • Microsoft Office
  • Adobe Creative Cloud
  • WordPress
  • Salesforce

Reedy Industries is the parent company of over 15 HVAC and mechanical services companies in Illinois, Indiana, Missouri, Kansas, Ohio, and Wisconsin.

  • Responsible for the day-to-day execution and implementation of marketing and advertising initiatives for the 15 mechanical service brands within our group
  • Work directly with CEO, GMs, and sales teams to build strategy and grow the business through new account growth and existing account growth
  • Create monthly reports to share the performance of marketing programs including website traffic, analytics, inbound leads, KPIs, and marketing-generated revenue
  • Oversee task execution both internally and externally (partners, vendors, and services) over the following areas:
    • Search engine optimization (SEO)
    • Paid ad campaigns (PPC)
    • Website development
    • Graphic design
    • Marketing campaigns
    • Press releases
    • Email marketing
    • Customer Relationship Manager (CRM)
    • Marketing automation
    • Social media campaigns

Marketing Director

June 2015–April 2016

Key Technologies Used

  • G-Suite
  • Adobe Creative Cloud
  • WordPress
  • Shopify
  • Insightly
  • Infusionsoft

INCM hosts multiple physical and digital conferences, webinars, online training courses, and curates a subscription box for the latest kidmin tools and resources.

  • Ran all marketing campaigns for 4 annual conferences and a subscription box
  • Responsible for 5 WordPress websites (1 company site, 3 conferences, and a subscription box site)
  • Developed relationships with vendors to distribute our marketing content
  • Maintained and grew relationships with conference vendors (for whom INCM distributed marketing content)
  • Responsible for various contractors who contributed design and content to marketing materials
  • Wrote website content, blog posts, social media posts, and email marketing content
  • Responsible for all aspects of social media advertising (including Facebook ads, Twitter ads, and social media influencer posts)
  • Oversaw 20+ conference volunteers and 15 year-round volunteers
  • Launched Shopify e-commerce website to handle online sales and as a POS for the conference bookstore
  • Designed and created conference bookstore layout to maximize sales
  • Purchased all marketing and training collateral that was sold at conference bookstore
  • Grew of social network following and interactions by 24%, grew of email list by 13%, grew of conference bookstore revenue by 35%, and the first increase in overall event attendance in 4 years
  • Used MailChimp and Infusionsoft for email marketing campaigns and CRM

Social Media Specialist

May 2014–June 2015

Key Technologies Used

  • G-Suite
  • Adobe Creative Cloud
  • WordPress
  • Salesforce
  • Pardot
  • Buffer

Awana is a children’s curriculum creator for over 12,000 churches across the United States and reaches more than 3 million children every week around the world.

  • Responsible for organizational social media and blog strategies as well as the corporate voice and tone
  • Wrote blog posts, social media posts, content marketing pieces, and other supporting marketing content
  • Created social media, blog, and corporate communications calendars
  • Crafted social media marketing campaigns to meet new custom acquisition goals
  • Built trade show follow-up plan and automated email campaigns to target new customers
  • Used Salesforce and Pardot for marketing campaigns

Web Content Developer

June 2010–May 2014

Key Technologies Used

  • Microsoft Office
  • Adobe Creative Cloud
  • WordPress
  • Arena ChMS
  • MailChimp
  • Buffer
Willow Creek Community Church is one of the largest churches in North America with an average weekly attendance of 25,000 every week across all of its Chicagoland locations.

  • Responsible for writing and editing the corporate website content and overseeing the process for two weekly e-newsletters sent to 40,000 subscribers
  • Built custom email templates using HTML and CSS
  • Solely responsible for social media accounts and built first social network plan and schedule; grew overall social media followings from 10,000 to 45,000
  • Assisted in UI/UX design of over 15 custom WordPress websites
  • Assisted in transfer of main website from a custom CMS to Joomla

Education

Seth Godin's altMBA

April 2016

The altMBA is an intensive, 4-week online workshop designed by Seth Godin for high-performing individuals who want to level up and lead.

Northern Illinois University

2008–2010

Bachelor’s Degree in English

McHenry County College

2002–2006

Associate’s Degree in Arts

Certifications

Project Management Certification

April 2018

Contact