Ian Philpot

CPG.IO is an e-commerce distributor that specializes in Amazon listing optimization, omni-channel management, direct to consumer, and fulfillment services.

• Manage in-house digital marketing agency and digital marketing team
• Create and execute launch marketing plans for direct-to-consumer brands
• Provide strategy and oversee the execution of all marketing services including email marketing, email automation, PR campaigns, media buying, graphic design, photography, SEO, SEM, web design, web development, social media content, social media ad campaigns, influencer marketing, affiliate marketing
• Own strategy for corporate brand’s lead generation and sales funnel
• Create case studies, white papers, and sales presentations
• Assist sales team with project bidding
• Work with leaders within the organization to build out thought leadership — social profile updates, blog posts, presentation decks, workshop content

Reedy Industries is the parent company of over 15 HVAC and mechanical services companies in Illinois, Indiana, Missouri, Kansas, Ohio, and Wisconsin.

• Responsible for the day-to-day execution and implementation of marketing and advertising initiatives for the 15 mechanical service brands within our group
• Build ABM campaigns and manage lead generation funnel
• Work directly with CEO, GMs, and sales teams to build strategy and grow the business through new account growth and existing account growth
• Create monthly reports to share the performance of marketing programs including website traffic, analytics, inbound leads, KPIs, and marketing-generated revenue
• Planning corporate events, including semi-annual retreats for organizational leads and the annual holiday party
• Oversee task execution both internally and externally (partners, vendors, and services) over the following areas:
  • Search engine optimization (SEO)
  • Paid ad campaigns (PPC)
  • Website development
  • Graphic design
  • Marketing campaigns
  • Press releases
  • Email marketing
  • Customer Relationship Manager (CRM)
  • Marketing automation
  • Social media campaigns

INCM hosts multiple physical and digital conferences, webinars, online training courses, and curates a subscription box for the latest kidmin tools and resources.

• Ran all marketing campaigns for 4 annual conferences and a subscription box
• Responsible for 5 WordPress websites (1 company site, 3 conferences, and a subscription box site)
• Developed relationships with vendors to distribute our marketing content
• Maintained and grew relationships with conference vendors (for whom INCM distributed marketing content)
• Responsible for various contractors who contributed design and content to marketing materials
• Wrote website content, blog posts, social media posts, and email marketing content
• Responsible for all aspects of social media advertising (including Facebook ads, Twitter ads, and social media influencer posts)
• Oversaw 20+ conference volunteers and 15 year-round volunteers
• Launched Shopify e-commerce website to handle online sales and as a POS for the conference bookstore
• Designed and created conference bookstore layout to maximize sales
• Purchased all marketing and training collateral that was sold at conference bookstore
• Grew of social network following and interactions by 24%, grew of email list by 13%, grew of conference bookstore revenue by 35%, and the first increase in overall event attendance in 4 years
• Used MailChimp and Infusionsoft for email marketing campaigns and CRM

Awana is a children’s curriculum creator for over 12,000 churches across the United States and reaches more than 3 million children every week around the world.

• Responsible for organizational social media and blog strategies as well as the corporate voice and tone
• Wrote blog posts, social media posts, content marketing pieces, and other supporting marketing content
• Created social media, blog, and corporate communications calendars
• Crafted social media marketing campaigns to meet new custom acquisition goals
• Built trade show follow-up plan and automated email campaigns to target new customers
• Used Salesforce and Pardot for marketing campaigns

Willow Creek Community Church is one of the largest churches in North America with an average weekly attendance of 25,000 every week across all of its Chicagoland locations.

• Responsible for writing and editing the corporate website content and overseeing the process for two weekly e-newsletters sent to 40,000 subscribers
• Built custom email templates using HTML and CSS
• Solely responsible for social media accounts and built first social network plan and schedule; grew overall social media followings from 10,000 to 45,000
• Assisted in UI/UX design of over 15 custom WordPress websites
• Assisted in transfer of main website from a custom CMS to Joomla