Ian Philpot

The 4 Things I See when I Look at Your Twitter Profile

  Last week, I gave a group of artists a full introduction to Twitter along with some recommended best practices. At one point in the conversation, I pulled up my Twitter profile and explained why everything is the way it is. In that moment, I realized something:...

Brand Recognition ≠ Brand Loyalty

A couple of years ago, the Logos Quiz Game app was one of the most downloaded apps on Apple’s App Store. People all over the world were racking up scores based on the brand logos that they recognized. The app reminded me of small documentaries teachers used to...

Social Conversation—The New Marketing

  This past week was an interesting one for me. I had some very unexpected interactions with brands that left an impression on me, and I thought I’d share them. First: The Follow-Up A couple of weeks ago I heard about the start-up Fitbay. Their website lets...