Ian Philpot

Garbage and ‘The Idea Machine’

I have never met a person who found satisfaction in removing garbage from the bin in the kitchen, taking it into the garage (or outside), and putting it into a garbage can. As a matter of fact, a lot of people put off taking out their garbage. If we’re honest,...

Email Marketers Should Leave Holidays Alone

Memorial Day weekend means a lot more to me now that it’s also my anniversary weekend. I woke up that Monday relaxed and ready to spend time with my family. As I got of bed and checked my phone, I had four notifications from marketers trying to get me to buy...

Brand Recognition ≠ Brand Loyalty

A couple of years ago, the Logos Quiz Game app was one of the most downloaded apps on Apple’s App Store. People all over the world were racking up scores based on the brand logos that they recognized. The app reminded me of small documentaries teachers used to...

Social Conversation—The New Marketing

  This past week was an interesting one for me. I had some very unexpected interactions with brands that left an impression on me, and I thought I’d share them. First: The Follow-Up A couple of weeks ago I heard about the start-up Fitbay. Their website lets...

Looking Forward to Fatherhood

When I have spoken with other men about how I will be a father soon, I get two kinds of responses: 1. You’re excited now, but just wait… You have no idea. 2. This is such an exciting time for you! You are going to love your daughter so much. Fathers say...

The Sun Also Rises

For those that don’t remember reading Ernest Hemingway’s The Sun Also Rises in high school literature class, the novel is about a veteran of World War I (Jake) traveling to Spain with his friends to watch the bullfighting that takes place every year. His...