This employment-oriented website was built from scratch to replace the client’s Jobs webpage .
The overall design, content, and layout were created by Ian Philpot with minor edits and changes coming from the client.
The look and feel of the site are complimentary to Willow Creek Association’s branding.
The lead text was written based on the StoryBrand framework, focusing on the desired outcome for the user. In this case, the desired outcome is to have a fulfilling career.
The remainder of the content is to motivate, encourage, and inspire users without throwing them into the history of the organization, which, while helpful to applicants, does not drive them to apply for an open position.